Media and globalization – different cultures, societies, political systems, a publication edited by Ilona Biernacka-Ligięza, is a valuable read that is likely to be of interest to researchers and students exploring a variety of fields of study. The book addresses the most topical issues that are significant for the research on communication. The advancement of cable and satellite networks and, most of all, the Internet, has brought a substantial increase in the number of global communication users. And, as affirmed by Terry Flew, the author of Understanding Global Media, the special attention paid to global media today is not just a matter of global communication technologies, but, most importantly, it is related to the fact that global media are the key vehicles for symbolic and informative content allowing people to organise their world and their relationships with others. The book analyses various levels of the interrelationships between media policy and global politics. The authors of articles included in the publication recognise the significance of global media. It also encompasses issues related to language policy and contemporary identities. The book therefore discusses not only the basic concepts in the field of global communication, such as theories of global media, the relationships between the media and culture, and new media technologies, but also research findings – analyses of content, patterns of behaviour among users. [An excerpt from the review by Dr hab. Magdalena Ratajczak]
Preface 7
Chapter I GLOBAL NATURE OF MEDIA 15
JANA RADOŠINSKÁ Media Culture as a Part of Globalization Processes 17
MAŁGORZATA MADEJ Media as an Element of a European Identity in the Policies of the EU 33
ANTONINA MYTKO The Global Nature of Media and Information Democracy 45
Chapter II NEW MEDIA AND CHANGES IN THE SOCIETY 57
NORBERT MERKOVITY, ROBERT IMRE, STEPHEN OWEN Homogenizing Social Media – Affect/Effect and Globalization of Media and the Public Sphere 59
ADAM SZYNOL From Political Submission to Market Driven Independence – Changesin the Role of a Journalist in Poland 73
JÁN VIŠŇOVSKÝ New Media and Their Impact on Traditional Journalism 89
SERGII DANYLENKO New Media in Transitive States: Instrument of Civil Society in Ukraine 101
ILONA BIERNACKA-LIGIĘZA Digital Communication at the Local Level and Its Impact on the Democratization Process 113
Chapter III LOCAL MEDIA GLOBAL SCALE 133
LENKA WASCHKOVÁ CÍSAŘOVÁ The Global and Transitive in Local Media: Towards a New Theoretical Framework 135
VIKTORIIA LUKIANCHYKOVA Informatization of Society: Mass Media and Political Communications 151
ILONA BIERNACKA-LIGIĘZA, PIOTR KLIMONTOWSKI Local Television and Its Role in Building Plural Societies 165
OLENA SHEVCHENKO The Role of Media in Country’s Image Promoting (Germany’s Case: The View from Ukraine) 191
Chapter IV COMMUNICATION AND SOCIAL BEHAVIOUR IN BUILDING THE IDENTITY 209
MIROSŁAW ZDULSKI Everyday Life of Czechs – an Inn as an Enclave of Social Tradition and Integration 211
WELLINGTON MARINHO DE LIRA Conflicts in Communication: a Consequence of Cultural Background, or a Matter of Linguistic Policy? 221
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