Folia Turistica 25(1)-2011

Published on the 35th Anniversary of the Tourism and Recreation Faculty at the University School of Physical Education in Kraków

CONTENTS To the Reader . . .7 PART I From the Work of Eminent International Scholars in Tourism Studies Erik Cohen: The Changing Faces of Contemporary Tourism . . 13 A Brief Outline of the Academic Achievements of Erik Cohen and His Contribution to the Development of Tourism Research (text edition by K. Podemski) . .20 Graham Dann: “Take Me to the Hilton”: The Language of Tourism Paradigm . . .23 A Brief Outline of the Academic Achievements of Graham M.S. Dann and His Contribution to the Development of Tourism Research (text edition by S. Owsianowska) . . .41 Richard W. Butler: The Origins of the Tourism Area Life Cycle . . .45 A Brief Outline of the Academic Achievements of Richard W. Butler and His Contribution to the Development of Tourism Research (text edition by Z. Kruczek and A. Szromek) . . 62 Douglas G. Pearce: A Needs-Functions Model of Tourism Distribution . . . 67 A Brief Outline of the Academic Achievements of Douglas G. Pearce and His Contribution to the Development of Tourism Research (text edition by B. Włodarczyk) . . 91 Metin Kozak, Marica Mazurek: Destination Branding: Brand Equity,Brand Identity, Brand Extensions and Co-branding . . 93 A Brief Outline of the Academic Achievements of Metin Kozak and His Contribution to the Development of Tourism Research (text edition by M. Żemła) . . 112 H. Leo Theuns: A Structural Review of the Extent of Actual and Potential Leakages/ Linkages in Caribbean Tourism . . 115 A Brief Outline of the Academic Achievements of H. Leo Theuns and His Contribution to the Development of Tourism Research (text edition by P. Zmyślony) . . . 142 Arch G. Woodside, Marcia Y. Sakai: Case Study Research on Evaluations of Destination Management Organizations’ Actions and Outcomes. . . 145 A Brief Outline of the Academic Achievements of Arch G. Woodside and His Contribution to the Development of Tourism Research (text edition by W. Alejziak) . . . 182 Philip L. Pearce: Respecting the Past, Preparing for the Future; the Rise of Australian Academic Tourism Research . . .187 A Brief Outline of the Academic Achievements of Philip. L. Pearce and His Contribution to the Development of Tourism Research (text edition by D. Ujma) . . .206 PART II From the Work of Polish Tourism Researchers Krzysztof Podemski: The Polish Tourist Abroad. From Stalinism to Schengen and Wizz Air . . .211 Sabina Owsianowska: Tourism Promotion, Discourse and Identity. . 231 Zygmunt Kruczek, Adam R. Szromek: Using the Butler Cycle for Interpreting Tourist Attractions, Based on the Example of the Salt Mine in Wieliczka . . 249 Bogdan Włodarczyk: The Tourism Landscape and Tourist Space of the City . . 265 Michał Żemła: Value Co-creation and Competitiveness of Tourism Destinations . . 283 Piotr Zmyślony: Globalization, Tourism and Cities: Pros and Cons . .299 Wiesław Alejziak: A Global Tourism Policy – Utopia, Alternative or Necessity? . . 313 Dorota Ujma, Lesley Lawrence: Optimising Feedback Trough the Tourism PDP (Personal Development Planning) Curriculum . . . . .357 PART III Epilogue – The Role of “Masters” (Eminent Scholars) in Contemporary Science – The Case of Tourism Studies Sabina Owsianowska: Prospects for the Critical Study of Tourism and the Role of Mentors in Academia . . . .357 Wiesław Alejziak: Who Is an Academic Mentor, and What Is His/Her Role in Contemporary Study? Some Thoughts Based on Tourism Research . . 379