Sustainability and sustainable development

The aim of this book is to present the most important issues related to sustainable development (SD) and corporate social responsibility (CSR). They are discussed from a macro and micro perspective, both in the form of theoretical foundations of these concepts and practical examples of companies operating in Central and Eastern European countries that have implemented these ideas in their daily operations and translated them into corporate and functional strategies. The book consists of four parts. The first one is theoretical in its assumptions and is devoted to explaining the key concepts of sustainable development (SD) and corporate social responsibility (CSR). The authors describe the determinants of sustainable development in the contemporary world, including the most important ones, such as globalization, climate change, poverty, unlimited consumption, as well as limited access to natural resources - all in relation to the goals of sustainable development. The chapter also discusses the concept of corporate social responsibility (CSR), which is now recognized as the process by which business contributes to the implementation of sustainable development. How sustainable development (SD) and corporate social responsibility (CSR) are incorporated into the organization's strategies and influence the corporate strategy on the corporate and functional areas of the organization is presented in the last chapter of the first part of the e-book. The next part of the e-book helps readers understand the concepts of SD and CSR in the field of organizational strategy - in strategic management, and at the level of functional strategies—marketing, human resources, marketing research, accounting and operational management. The authors explain the reasons why companies need to consider the local and global perspective when setting SDGs, and the existence of potential conflicts within them. Taking into account the area of ​​marketing, the authors point to the increase in environmental and social awareness of all stakeholders, which translates into changes in the criteria for decision-making by managers and risk assessment. The issue of sustainability is also the subject of market research. Companies producing products and services, institutions dealing with environmental or consumer protection, scientists and students conduct many research projects related to, inter alia, much more. How to use secondary data for analysis and how to prepare, conduct, analyze and interpret the results of primary research in that area are discussed in detail in the next chapter of this section. The concept of SD also refers to the basic functions of human resource management (HRM)—recruitment, motivation, evaluation and control. They should take into account SD not only for the efficiency of the organization and long-term economic benefits, but also for ethical reasons. Thanks to the SHRM, the awareness and behavior of the entire organization can strongly express sustainable goals in the planning and implementation of the overall corporate strategy. The growing importance of the idea of ​​SD and the concept of CSR also resulted in the need for accounting and finance to develop solutions enabling the provision of information on the methods and results of implementing these concepts in entities operating on the market. This part of the book also examines manufacturing activities in the context of sustainability. As a result, many problems arise: waste of resources, mismanagement, excessive energy consumption, environmental pollution, use of human potential, etc. The chapter presents such concepts as: zero-waste, lean-manufacturing, six-sigma, circular production, design and recycling products in the life cycle as well as ecological and environmentally friendly production. The next two parts of the e-book contain examples of companies from Central and Eastern Europe that used SD goals in their strategies, questions and tasks for readers.

Preface Part 1. Sustainability and sustainable development – theoretical background 1. Sustainable development in the contemporary world – determinants (Jana Gálová and Anna Mravcová) 1.1. Globalisation 1.2. Climate changes 1.3. Poverty vs. unlimited consumption 1.4. Limited exhausted access to resources 2. Sustainability, sustainable development and corporate social responsibility (Barbara Borusiak) 2.1. The origin and meaning of sustainability and sustainable development as a concept 2.2. From sustainable development to corporate social responsibility 3. Sustainable consumption (Barbara Borusiak) 3.1. The essence of sustainable consumption 3.2. Minimalism 3.3. Sharing economy 3.4. Second-life and alternative retail formats 4. Principles of the United Nations Global Compact (Anna Mravcová and Jana Gálová) 4.1. Theoretical background 4.2. Principles of the UN Global Compact 4.3. UN Global Compact and Sustainable Development Goals 5. Sustainable development and corporate social responsibility - organisation level (Magdalena Stefańska and Blaženka Knežević) 5.1. Theoretical background 5.2. Elements of sustainable development at the corporate level 5.3. Incorporating sustainable development into corporate objectives 5.4. Integrating corporate strategy with social development and corporate social responsibility 5.5. Sustainable development at a functional level in organisations Part 2. Sustainable development and corporate social responsibility in management 1. Sustainable development in corporate strategy (Blaženka Knežević and Petra Škrobot) 1.1. Setting corporate mission and vision in accordance with sustainable development goals 1.2. Global and local perspectives of sustainable development 1.3. Conflict of sustainable development goals in organisations 2. Sustainable development in marketing strategy (Atanaska Reshetkova) 2.1. Sustainability as a source of value for customers 2.2. Social and environmental aspects of sustainable development in marketing strategy 2.3. Sustainability marketing: changes in the marketing mix 3. Sustainable development and market research (Iwona Olejnik and Magdalena Stefańska) 3.1. Sustainable development research based on secondary resources 3.2. Sustainable development research based on primary research 3.3. Sustainable development in market research - ethical aspects 4. Sustainability in human resource management (Magdalena Stefańska) 4.1. Meaning of Sustainability in human resource management 4.2. Sustainability in human resource management - recruitment and selection 4.3. Employer branding and sustainability 4.4. Motivation and sustainability in human resource management 4.5. Remote work and sustainable development 4.6. Reduction of employment in responsible organisations 5. Sustainable development in accounting (Marzena Remlein) 5.1. Importance of accounting in the concept of sustainable development 5.2. Integrated reporting 5.3. Polish legal regulations on non-financial reporting 6. Social responsibility and quality: issues of competitiveness and sustainable development (Krisztián Kis) 6.1. Understanding quality and its relation to social responsibility and sustainable development 6.2. Creating quality through innovation to promote competitiveness and sustainable development 7. Sustainable development in production-operations management (Dariusz Nowak) 7.1. Sustainability in operational management: theoretical background 7.2. Zero-waste concept in operations management 7.3. Lean manufacturing and six-sigma in sustainable development 7.4. Circular production 7.5. Life-cycle product design and recycling 7.6. Green and environment-conscious manufacturing Part 3. Sustainable development in management 1. Marketing campaigns and sustainability issues (Atanaska Reshetkova) 1.1. Love for local brands 1.2. Sustainable fashion: the case of H&M 1.3. A social experiment to raise consumer awareness 2. Consumption as the subject of market research (Iwona Olejnik and Magdalena Stefańska) 2.1. Is it possible to conduct consumption research on the basis of garbage? 2.2. Consumption of cigarettes as a subject of market research 3. Corporate Responsibility towards employees – Raben Group (Natalia Jankowska) 3.1. Raben Group – presentation of the company 3.2. Tools applied in human resource management by Raben Group 4. Remote work at international enterprises (Gabriel Grabowski) 4.1. Plant relocation 4.2. Hiring a specialist from a different location 4.3. Threat of pandemic 5. Product life-cycle – problems of product planned obsolescence and fast fashion (Magdalena Stefańska) 5.1. Planned obsolescence – how to overcome the problem 5.2. Fast fashion – on the way to sustainability or greenwashing? Part 4. Sustainability and sustainable development- sectoral perspective 1. Social responsibility and quality in practice (Krisztián Kis) 1.1. Sustainable restaurant initiative 1.2. Safe place certification 2. Sustainable development in the non-governmental organisation sector (Agnieszka Chomiuk) 2.1. From basic human rights to economic and social profit: solving the problem of homelessness based on the "Housing First" method 2.2. Social capital in building a safe future for people with intellectual disabilities 2.3. Profit plus or about the social and economic value of social entrepreneurship on a concrete example 3. Social supermarkets as a solution to food waste and issues of poverty (Blaženka Knežević) 3.1. Food waste as a problem in food supply chains 3.2. Reduction of poverty by implementing social supermarkets as new players in food supply chains 4. Why do consumers fail to follow waste segregation rules? What would motivate them to obey the regulations? (Magdalena Stefańska and Gabriel Grabowski) 4.1. Description of the issue 4.2. Segregation versus waste collection costs 5. Circular economy in the waste management sector (Gabriel Grabowski) 5.1. Problem of communal waste segregation 5.2. Corporate social responsibility challenges and recycling 5.3. Education and convenient selective waste collection 6. Sustainability in renewable energy businesses (Gabriel Grabowski) 6.1. Introduction: green energy 6.2. Thermal solar installations at educational institutions 6.3. Development of photovoltaic installations 7. Lights and shadows of Airbnb and all-inclusive vacations: How to make them more sustainable? - tourist sector (Magdalena Stefańska and Iwona Olejnik) 7.1. All-inclusive as a/an (un)sustainable model of business 7.1. Airbnb as an example of sharing economy?