ebook Management and marketing information systems Małgorzata Pańkowska, Henryk Sroka

Wydawca: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach

Rok wydania: 2005

This book aims to provide knowledge on role and significance of Management Information Systems and Marketing Information Systems in contemporary business organisations. The book includes explanation of the information systems genesis and generations, presentation of a development of different types of information systems, i.e. Transaction Processing Systems, Integrated Information Systems, Decision Support Systems, Expert Systems, Executive Information Systems, Marketing Information Systems and explanation of their significance in organisational strategy development. In the book authors give general principles of designing and implementation of information systems, present actual methods of business information system development.

Spis treści ebooka Management and marketing information systems

PREFACE 9

Chapter 1
ORGANIZATION, MANAGEMENT AND INFORMATION SYSTEMS 11
1. New Strategic Role of Management Information Systems in Organisation 11
2. Management Information Systems Generations 14
3. Perspectives of viewing of Management Information Systems in business organisations 17
4. Information Technology impact on organisational decision making and new organisational forms development 19
Questions and Problems for Discussion 20

Chapter 2
MANAGEMENT INFORMATION SYSTEMS IN BUSINESS ORGANISATIONS 21
1. Integrated Information Systems 21
2. Transaction Processing Systems 27
3. Decision Support Systems 29
4. Executive Information Systems 33
5. Expert Systems 34
Questions and Problems for Discussion 39

Chapter 3
MARKETING INFORMATION SYSTEMS 40
1. Functional and informational structure of Marketing Information Systems 40
2. Marketing Information Systems to support marketing research 45
3. Customer Relationship Management 50
4. Communication Management 52
Questions and Problems for Discussion 54

Chapter 4
STRATEGIC PLANNING OF INFORMATION SYSTEMS 55
1. Information Technology Strategy versus Information Systems Strategy development 55
2. Planning Information Systems Architecture 60
3. Information Systems Infrastructure Considerations 62
4. Planning Interorganisational Information Systems 64
5. Legacy Information Systems Reengineering 66
Questions and Problems for Discussion 68

Chapter 5
MANAGEMENT INFORMATION SYSTEMS BUILDING AND MAINTENANCE 69
1. Information Systems design methods 69
2. Insourcing versus Outsourcing of Information Technology 77
3. Management support methods for Information System development 80
Questions and Problems for Discussion 83

Chapter 6
KNOWLEDGE BASED INFORMATION SYSTEMS 85
1. Knowledge management system development 85
Questions and Problems for Discussion 89

Chapter 7
ELECTRONIC BUSINESS INFORMATION SYSTEMS 90
1. Global Information Society 90
2. Internet for business and economy 94
3. eBusiness and eCommerce models 95
4. mBusiness models 100
5. eMarketing and mMarketing 102
Questions and Problems for Discussion 103

REFERENCES 105
LIST OF FIGURES 109
LIST OF TABLES 110