International Service Management in the Context of Sustainable Development

This book facilitates a harmonious convergence of the insights of distinguished scholars and practitioners who have written their chapters drawing primarily on three interconnected perspectives on sustainability and consumption. Entire publication is divided into four parts and contains selected chapters related to different aspects of service management from perspective of sustainable development and in context of different countries. First part provides inside to sustainability and sustainable development in services sector. Second one present selected aspects of management challenges in services sector. Part three is focus on consumer behavior and structure of consumption in context of sustainability goals. And finally last part in chapters related to sustainable development in different service business. This edited book is the culmination of the international research symposium on service management (IRSSM-11) a distinguished event that transpired in June 2023.

INTRODUCTION 7 ACKNOWLEDGMENT 9 Part I SUSTAINABILITY IN SERVICES SECTOR CHAPTER 1. Sustainability: Wisdom from the Past and Vision for the Future. The Roles of Harmony, Compassion, Peace, and Symbiotic Advancement (Jay Kandampully, Anil Bilgihan) 13 CHAPTER 2. Sustainability in Services: Issues, Challenges, and Implications (Dhrithi Mahadevan, B. Mahadevan) 21 CHAPTER 3. Sustainable Service: A Role of Transparency in Building Sustainable Service (Suhyun Janis Jeon) 44 CHAPTER 4. Regulatory Drivers of Sustainable Choices and Its Impact on Service Sector (Magdalena Hilgner) 55 CHAPTER 5. Exploring the Optimal Balance Between High-Tech and High-Touch to Achieve Sustainable Development (Hyeyoon Choi, Jichul Jang) 70 Part II MARKETING CHALLENGES IN SERVICE SECTOR CHAPTER 6. Service Ecosystem as a Lens for Collaborative Risk Management and Sustainable Value Creation (Timo Rintamaki, Jarna Pasanen) 87 CHAPTER 7. From Plate to Experience in Context of Sustainability: Experiential Marketing in Hospitality Industry – Based on Spanish Restaurant (Laura Bacek) 108 CHAPTER 8. Greenwashing and Marketing Communication of Companies – A Threat to the Credibility of Information. Examples Based on the Service Sector (Angelika Kantor) 127 CHAPTER 9. Sustainability through Marketing Organic Food Consumption (Xi Yu, Huiling Huang, Stephanie Q. Liu, Laurie Luorong Wu) 145 CHAPTER 10. Trust in the Market Relations of Service Companies as the Foundation and Condition of Sustainable Development (Agata Małysa-Kaleta) 161 CHAPTER 11. The Role of Brand Purpose as the Driver to Achieve Sustainability in Organizations (Pierpaolo Testa) 176 Part III CONSUMER ON SERVICE MARKET CHAPTER 12. Consumption Expenditures as a Measure of the Sustainable Development in the European Union (Urszula Grzega) 199 CHAPTER 13. Senior Consumers Attitudes Toward Sustainable Consumption (Sławomir Smyczek) 213 CHAPTER 14. Consumer Misbehavior in the Insurance Market: Exploring Techniques to Justify Actions (Agnieszka Tetla) 226 CHAPTER 15. Gamers' Experience with Subscription Services as a Determinant of the Game Brand Success: Netnographic Study (Aleksandra Ryczko) 246 CHAPTER 16. Sustainable Consumer Behavior and Cooperative Platforms – Motivation and Determinants (Marta Grybś-Kabocik, Agnieszka Tetla) 264 Part IV SUSTAINABLE DEVELOPMENT OF SERVICE BUSINESS CHAPTER 17. Sustainability Impact on Banking Sector Services (Michał Szalast-Dao Quy) 281 CHAPTER 18. Collaborative Finance and Sustainable Service Marketing – Opportunities and Challenges (Franciszek Olejnik) 304 CHAPTER 19. Sustainability in the Context of Advertising Services (Przemysław Kotowski) 325 CHAPTER 20. Rethinking Retail through Strategic Sustainability Management (Ragul Senthi, Vishakha Kumari) 343 CHAPTER 21. Integrating Sustainability Principles in Governmental Tourism and Hospitality Development Strategies – Case of Jordan (Wlla E. Obeidat) 353 LIST OF AUTHORS 369