ebook Strategic directions of tourism development Małgorzata Bednarczyk, Andrej Malachovský, Ewa Wszendybył-Skulska

Wydawca: Wydawnictwo Uniwersytetu Jagiellońskiego

Rok wydania: 2012

The monograph Strategic directions of tourism development. The cases of Poland and Slovakia presents:

- the important tasks in implementing tourism policy in the EU faced by each European country,
- the differences in approach to tourism policy implementation in two selected European countries, despite the presence of the EU three-level system of tourism management in both of the chosen countries,
- the complexity and difficulty of the systematic monitoring process of national and regional tourism products competitiveness in the context of creating the European tourist product

Spis treści ebooka Strategic directions of tourism development

Introduction (Małgorzata Bednarczyk) 7

PART I. European directions of strategic development of tourism (Małgorzata Bednarczyk) 11

1. The background for the European strategy for tourism development 13
1.1. Tourism in the Europe 2020 strategy 13
1.2. Institutional implementation of the Europe 2020 strategy 16
1.3. European Tourism Sector 19
1.4. Model of monitoring of the strategy of development in the tourism sector 20

PART II. Strategic directions for tourism development: a case of Slovakia (Andrej Malachovský) 25

1. Theoretical approaches of strategic management research and its implementation in tourism 27
1.1. Schools of thoughts and content of strategic management 28
1.2. Strategic thinking, mission and objectives formulation 30
1.3. Strategy formation 33
1.4. Competitive strategy and competitive advantage as a part of strategic management 38
2. Tourism strategy in Slovakia 45
2.1. Analysis of tourism development in Slovakia as a precondition for strategic management application 45
2.2. Mission and objectives of tourism development in Slovakia 69
2.3. Tourism development strategy in Slovakia 74
2.4. Partial strategies as a part of tourism policy 76

PART III. Innovation as a key success factor of the tourism development strategy in Poland (Ewa Wszendybył-Skulska) 87

1. About of innovation in tourism sector 89
1.1. Factors affecting of the innovative processes in the Polish tourism 97
1.2. Types of innovation in tourism 115
I. European directions of strategic development of tourism
2. Analysis of tourism sector innovation in Poland 125
2.1. Frequency of offer implementation to the market 127
2.2. Sources of innovation in tourism sector in Poland 132
2.3. Tourism personnel development 140

Conclusions (Małgorzata Bednarczyk) 145
References 147
List of Figures 155
List of Tables 157
Appendix 159