Creativity and Innovation in Business and Education

Creativity is now an exposed trait. This is due to the high need for innovation, original and useful solutions that serve the development of the organization, their effective market entry and long-term survival. This publication is a collection of papers prepared under The First National Conference „CREATIVE VIBES. Kreatywnością napędzamy gospodarkę”, whose aim was to stir issues concerning the significance of creativity from the point of view of the development of innovative economy, as well as to draw attention to the role of creativity in the education process of students and its impact on the development of professional competence.

Introduction 8 Creativity and innovation in business 10 Maciej Malarski – Diverse management, creativity and innovation 12 Wiktoria Czarnecka, Karolina Dąbrowska – The essence and conditions of creativity in modern organizations 22 Beata Glinkowska – Innovations in the sector of small and medium enterprises (SME) 32 Kalina Stadnik – Creative leadership 44 Aleksandra Olejniczak – Does a creative leader develop successful organisation? – The way of leading by Richard Branson 62 Anna Magiera, Jolanta Religa – Open badges, creativity and successful leadership 72 Natalia Stobiecka, Dominika Szyjkowska – Creativity as a determinant of shaping the career path 82 Creativity and innovation in education 92 Jolanta Religa, Tomasz Sułkowski – Innovation laboratory as a creativity stimulating environment 94 Agata Rudnicka-Reichel, Janusz Reichel – CSR education in the light of active pedagogy. Research results 104 Aneta Pawłowska – „Why do we need art history?” In the 21st century – in the context of the 20th century history of the discipline 114 Alicja Ryczkowska – The use of music in promoting creativity 126 Olga Hucko – Termination of auto narration as a creative thinking process 134