Management and marketing information systems

This book aims to provide knowledge on role and significance of Management Information Systems and Marketing Information Systems in contemporary business organisations. The book includes explanation of the information systems genesis and generations, presentation of a development of different types of information systems, i.e. Transaction Processing Systems, Integrated Information Systems, Decision Support Systems, Expert Systems, Executive Information Systems, Marketing Information Systems and explanation of their significance in organisational strategy development. In the book authors give general principles of designing and implementation of information systems, present actual methods of business information system development.

PREFACE 9 Chapter 1 ORGANIZATION, MANAGEMENT AND INFORMATION SYSTEMS 11 1. New Strategic Role of Management Information Systems in Organisation 11 2. Management Information Systems Generations 14 3. Perspectives of viewing of Management Information Systems in business organisations 17 4. Information Technology impact on organisational decision making and new organisational forms development 19 Questions and Problems for Discussion 20 Chapter 2 MANAGEMENT INFORMATION SYSTEMS IN BUSINESS ORGANISATIONS 21 1. Integrated Information Systems 21 2. Transaction Processing Systems 27 3. Decision Support Systems 29 4. Executive Information Systems 33 5. Expert Systems 34 Questions and Problems for Discussion 39 Chapter 3 MARKETING INFORMATION SYSTEMS 40 1. Functional and informational structure of Marketing Information Systems 40 2. Marketing Information Systems to support marketing research 45 3. Customer Relationship Management 50 4. Communication Management 52 Questions and Problems for Discussion 54 Chapter 4 STRATEGIC PLANNING OF INFORMATION SYSTEMS 55 1. Information Technology Strategy versus Information Systems Strategy development 55 2. Planning Information Systems Architecture 60 3. Information Systems Infrastructure Considerations 62 4. Planning Interorganisational Information Systems 64 5. Legacy Information Systems Reengineering 66 Questions and Problems for Discussion 68 Chapter 5 MANAGEMENT INFORMATION SYSTEMS BUILDING AND MAINTENANCE 69 1. Information Systems design methods 69 2. Insourcing versus Outsourcing of Information Technology 77 3. Management support methods for Information System development 80 Questions and Problems for Discussion 83 Chapter 6 KNOWLEDGE BASED INFORMATION SYSTEMS 85 1. Knowledge management system development 85 Questions and Problems for Discussion 89 Chapter 7 ELECTRONIC BUSINESS INFORMATION SYSTEMS 90 1. Global Information Society 90 2. Internet for business and economy 94 3. eBusiness and eCommerce models 95 4. mBusiness models 100 5. eMarketing and mMarketing 102 Questions and Problems for Discussion 103 REFERENCES 105 LIST OF FIGURES 109 LIST OF TABLES 110